Robb Long (Photographer/Director) and Pixel Farm Digital (Ad Agency) create groundbreaking Living Posters for Fulton Beer!
Lonely Blonde
This is the first of a series of four Living Posters RL Imaging and Pixel Farm Digital (PFD) created for Fulton Beer titled "Lonely Blonde ".
Photographer/Director/Camera Operator: Robb Long
Creative Director: Quan Hoang
Art Director: Travis Kragh
Post Production/Agency: Pixel Farm Digital
Photographer Robb Long and ad agency Pixel Farm Digital recently announced the completion of an ad campaign for Fulton Beer that utilizes a new photographic technique called "Living Posters". Combining photography and video, Living Posters produce a fluid-motion effect that makes still photos look as if they have suddenly ‘come to life’ and are moving.
To read more about Lonely Blonde, below is PFD's Press Release:
Fulton Beer Home Page © Photography by Robb Long Imaging
For immediate release
Feb.7, 2011
(Minneapolis, MN) Photographer/Director Robb Long and ad agency Pixel Farm Digital (PFD) today announced the completion of an ad campaign for Fulton Beer that utilizes a new photographic technique called Living Posters. Combining photography and video, Living Posters produce a fluid-motion effect that makes still photos look as if they have suddenly ‘come to life’ and are moving.
“A little over a year ago, I had the idea to create Living Posters by simply shooting a moving subject on rapid fire with a Canon 1d Mark III,” said Long. “We shot a series of frames like a machine gun. The end result after my editor put it all together was ‘Did that poster just start moving’?”
Shortly after developing the Living Poster technique, Long was approached by Pixel Farm Digital to take promotional still photos for its client, Fulton Beer, a Minneapolis microbrewery. Long immediately suggested replacing the still photos with Living Posters, so the campaign could extend to posters in bars, digital billboards, websites, etc.
“Fulton Beer is a unique brew, so we wanted a campaign that accurately depicted its sensibilities,” said Quan Hoang, PFD Chief Creative Officer. “We knew immediately that Robb’s Living Posters would represent Fulton perfectly.”
The Living Poster technique builds on earlier work by photographer Alexx Henry. His “Living One Sheet” uses the Red One System, or 5D to capture video after the still, then has the subjects go back to the original still.
Long recalls a quote from Henry that he bases his new living posters by, "Living Art, at its core, is an image that moves. Think- print in motion. Creating Living Art is about making a strong image, and then making that image move. Remember, we’re not making motion pictures: that’s what movies do. We’re making pictures that move." said Henry.
Keep on the lookout for our other 3 living posters for Fulton to come out soon. “This is the future, and we are diving right into it,” Long added.
Fulton Beer: http://www.fultonbeer.com
A Minneapolis-based brewery. “Ordinary guys brewing extraordinary beer.”
The Fulton Beer Living Poster: http://fultonbeer.com/the-beer/the-lonely-blonde
Robb Long: http://www.RLIMAGING.com
Robb Long Imaging is a full-production commercial photography studio.
Pixel Farm Digital: http://www.pixelfarmdigital.com
Ad agency PFD was created in response to the growing consumer demand for transparency, authenticity, and creativity in advertising.
